As the world progresses towards digitization, artificial intelligence (AI) has become an increasingly popular technology in various fields, including digital marketing agencies in india . While AI has the potential to revolutionise digital marketing, it also has several disadvantages that need to be addressed. In this article, we will discuss the top 7 disadvantages of using AI in digital marketing. Lack of Personal Touch One of the most significant disadvantages of using AI in digital marketing is the lack of personal touch. AI algorithms can automate tasks, but they cannot replicate human emotions, empathy, and intuition. In digital marketing, it is essential to establish a connection with the audience, which can be challenging with AI. Dependence on Data Quality AI relies heavily on data to operate. The accuracy and relevance of data play a vital role in the performance of AI algorithms. If the data used by AI is flawed or irrelevant, the results can be inaccurate, affe...