After a user makes a search query, the page is returned by the search engine. Paid search and pay-per-click (PPC) ads are often included in search engine results pages (SERPs) in addition to organic search results.There are many digital marketing companies in India that work to improve website's SERP. Since users are more likely to click on results at the top of the page, ranking position on a SERP can be extremely competitive through search engine optimization (SEO). Since the advent of schema markup, SERPs have become much more complicated in predicting user needs. On the first page of Google search results, websites receive over 90% of all visitor traffic. Don't worry if your website isn't there yet. There are tactics you can use to boost your rankings, but you first need to understand the nature of search engine result pages and how they rank the results. What is a search engine results page (SERP)? After entering a query into Google, Yahoo or any other search...